What Is NoBe in Miami Beach? North Beach, Explained by Its Neighbours

Where NoBe is

NoBe sits at the northern end of Miami Beach, on the same barrier island as South Beach but at the far end of it, between Biscayne Bay and the Atlantic. Normandy Isle, just across the water on the bay side, counts as part of the area. To the north the island carries on into Surfside and then Bal Harbour, where Bal Harbour Shops sits. We're at 7418 Harding Avenue, which puts us in the middle of North Beach rather than on its edges.

What it's like

North Beach is residential first. The buildings are mostly MiMo (Miami Modern) apartment blocks and oceanfront condominiums, and the beaches are wide and noticeably less crowded than the ones further south. Daily life runs on foot: local cafés, the Ocean Terrace strip by the sand, and concerts at the bandshell. If you want late-night clubs, other parts of Miami will suit you better. If you want to hear the ocean from your sunbed, this is the end of the island to be on. North Beach still has its soul.

Staying here

We're a 29-room house in a 1948 building, with a courtyard pool, a gym and sauna, and a short walk to the beach, where we keep sunbeds and umbrellas for guests. Our front desk is staffed around the clock. For what to do once you're here, our North Beach short list and 48-hour itinerary are the places to start.